Rosie the Riveter During World War II men were called away to fight the war to restore the world order. Women were left at home and called to go above and beyond their traditional roles of housewives and mothers. The government encouraged women to enter the high-paying world of heavy war-production industry. And they responded in droves. Women who had worked at pink-collar jobs, or in lower-paying women's industrial jobs, took this opportunity to learn new skills and make higher wages. To learn more about Rosie visit rosietheriveter.org.